Evolved identity is an emergent biological phenomenon, the result of adapting to our environment. Yet all over the world, people instinctively try to preserve the best of existing places as they build for the future. An innovative toolkit, not widely known, can significantly improve contemporary design projects. It offers clear-cut and tested criteria for establishing architectural identity adapted to place. This design method relies on discoveries by Christopher Alexander, along with scientific developments such as biophilia and neuroscience. What has worked well in the past combines novel ways of understanding with new materials and methods. The process of transforming the built environment is explained here as the architectural ―form language‖. Today, however, the design discipline is terribly confused because it is driven by cultish and ideological considerations while neglecting human qualities.